7UP launches new image
The famous American softdrink brand, 7UP, has launched their new logo, packaging, and so forth. We are not 100% convinced about this move. Compare it to what they had, considering the considerable brand value they had in the old logo. BUT, we might feel different after a few years of it growing on us. Only time will tell. It definatly feels more "7eleven" at the moment, but you never know, it might have been what they were going for?
