All companies, regardless of their size or offering, feel compelled to build a website as a tool to create awareness and promote their business. As a result, there are an estimated 1 billion websites in the world according to Internet Stats Live.
This number should give you pause when considering your online presence. With so many brands using the Internet to promote their businesses, how can you ensure that your website stands out from the rest?
Do Your Research
Your company website is not for you, it’s for your customers, so do your research to get to know your audience and what they’re searching for online. This information will allow you to custom-make your content and ensure that all your clients’ and potential customers’ questions are answered when they go through your website. Your contact number and/or email address is key should your clients require more information in a hurry.
Market Your Content
The content on your website should not be boring. Engage with your current and potential client base with creative content that is relevant to your business and expresses who you are as a company. Besides applying clever SEO keywords to your copy, explore new ways of keeping your potential customers clicking through your site, like “Easter Eggs.” In a SXSW 09 talk by Paul Annett from Clearleft entitled “Ooo… that’s clever!” he urges the use of “Easter eggs” – these are quirky and witty little quips/articles/comments that can be placed all over your website and which encourage people to read more and share.
Design To Delight
With so many websites in the world you can be sure that every design template has been used ad nauseam. Work with a reputable design company to make use of different kinds of media (video, image, sound) to bring life to the design of your website, and as difficult as it may be, ignore the temptation to overwrite copy. Always remember that when it comes web text, less is more, while the opposite is true for visually striking images.
Adaptability and Availability
A large majority of consumers access the web through their mobile devices, be it a smartphone or a tablet. Ensure that your website has mobile capability so that your potential clients are able to easily navigate your site no matter what device they’re using.
Assist The Flow
While it’s important to make your website easy to navigate, it’s even more vital to have integrated systems that work. Whether you are using your site to generate a lead system or