GLOBECREATIVE

Websites

SO, WHAT’S YOUR PROBLEM?

Matthys Ras

“Creativity can solve everything” – George Lois (Google him).
At Globecreative, we want to know what your problems are.
How can we help? Give us the opportunity to solve them for you.

Let’s see. You may have issues like:
1. Staff is not inspired or giving 110% every day.
2. Profit not where it should be.
3. You are attracting the wrong crowd.
4. You are not reaching the areas and people that would be ideal for you brand.
5. Your investors don’t feel engaged in your brand.
6. The environment your staff are working in is not condusive to creative thinking.
7. You are waiting too long for the smallest projects.
8. There is no direct contact to your creative team.
9. Sometimes you have a brainwave at 11pm at night and don’t have anyone to talk to or quickly implement your idea.
10. You need a greater gap between income and profit.
11. Costs need to be cut, but you cannot sacrifice creativity.
12. You need to engage customers and get them to spend freely.
13. Productivity is low within your organisation
14. Corporate Communication is really lacking
etc, etc, etc…

We can go on forever, and so can you.  But there is light at the end of the tunnel. Globecreative will discuss your problems with you and brainstorm solutions. We will then present it to you for consideration and implement every aspect.

Try us today.  Chat to Willem and let’s arrange a meet and greet to get started on solving all your internal and external problems.

HOW TO MAKE YOUR WEBSITE STAND OUT

Web DesignMatthys Ras

All companies, regardless of their size or offering, feel compelled to build a website as a tool to create awareness and promote their business. As a result, there are an estimated 1 billion websites in the world according to Internet Stats Live.

This number should give you pause when considering your online presence. With so many brands using the Internet to promote their businesses, how can you ensure that your website stands out from the rest?

 

Do Your Research

Your company website is not for you, it’s for your customers, so do your research to get to know your audience and what they’re searching for online. This information will allow you to custom-make your content and ensure that all your clients’ and potential customers’ questions are answered when they go through your website. Your contact number and/or email address is key should your clients require more information in a hurry.

Market Your Content

The content on your website should not be boring. Engage with your current and potential client base with creative content that is relevant to your business and expresses who you are as a company. Besides applying clever SEO keywords to your copy, explore new ways of keeping your potential customers clicking through your site, like “Easter Eggs.” In a SXSW 09 talk by Paul Annett from Clearleft entitled “Ooo… that’s clever!” he urges the use of “Easter eggs” – these are quirky and witty little quips/articles/comments that can be placed all over your website and which encourage people to read more and share.

Design To Delight

With so many websites in the world you can be sure that every design template has been used ad nauseam. Work with a reputable design company to make use of different kinds of media (video, image, sound) to bring life to the design of your website, and as difficult as it may be, ignore the temptation to overwrite copy. Always remember that when it comes web text, less is more, while the opposite is true for visually striking images.

Adaptability and Availability

A large majority of consumers access the web through their mobile devices, be it a smartphone or a tablet. Ensure that your website has mobile capability so that your potential clients are able to easily navigate your site no matter what device they’re using.

Assist The Flow

While it’s important to make your website easy to navigate, it’s even more vital to have integrated systems that work. Whether you are using your site to generate a lead system or