Creative chameleons

Globecreative Advertising and Design in Hope Street, Cape Town, has termed the phrase “Chameleon Effect” as a way of defining their capability when positioning brands within the complicated SA market.

The strength of the Globecreative team lies in their ability to place themselves in the shoes of a client and its customers. No two brands are the same and no two brands can speak to their customers in the same way. And this reality is what makes Globecreative's work so diverse. They change and adapt to the demands of selling brands to people in some of the most diverse cultural mixes in the world.

As a result, the company's work has no definable style, which is more than most agencies can say.