Globecreative sets blistering pace

Globecreative Advertising & Design, which entered the Cape Town advertising and design race just two months ago, has burst out of the starting blocks and is setting a blistering pace as the December 2006 finish line looms.

Started by freelancer-around-Cape Town, Matthys Ras, in September this year, the new agency has completed over 70 projects, added a handful of new clients to its portfolio and recruited two new team members.

Said Ras: “The first two months at Globecreative have been very busy. With 70-plus projects under the belt, we brought on board Rupert Pluck, one of SA’s top finishing artists and a magician on the Mac, to assist in the studio and Phrosné Knoetze, fresh from a five month stint in London, to manage our new clients. Phrosné is also performing the role of traffic manager to make sure we do not miss a deadline.

“On the new client side, we’ve received design briefs from more of South Africa’s leading magazines– tvplus, Landbouweekblad and Weg – and have also been briefed by Alplas Shutters and Louvers, On-the-dot Distribution, Networks Unlimited.

In addition, we’re working closely with Mango-OMC PR and Wordworx Communication to provide them with any creative demands their clients might have.”

Ras’ visit to London in October to present to his ‘internet-based’ service delivery model has also reaped rewards. ERM, the world’s leading provider of environmental consulting services with 40 offices world-wide, and two other London companies have started using Globecreative’s services.

“These UK companies’ positive response to our internet-based service delivery model confirms our belief in our ability to gain global business and add to South Africa’s growing economy,” Ras said.

“With the kind of turn-around times we produce on projects, it just makes sense to keep correspondence and proofing internet-based. Even for clients physically just around the corner from us, it saves valuable time.

“We offer the necessary services to deliver world-leading brands design and creative, nothing more, nothing less. The model keeps us cost-effective, creative and speedy – and, judging from our first two months in business, clients appreciate it,” he said.