New creative shop for Cape Town

Freelancer-around-Cape Town Matthys Ras, best known for his newspaper, magazine and poster work, has decided to formalise his relationship with his clients and has established a new agency in the Mother City. Known as Globecreative Advertising & Design, the new agency is based in Hope Street around the corner from Parliament. It pulls together a diverse team of creatives, client service professionals and financial experts with wealth of experience, talent and technical capabilities. There is also a smaller office in Johannesburg to facilitate growth in that area.

Globecreative’s strengths lie in advertising conceptualising and development as well as design and layout, which means it can address a broad spectrum of client marketing requirements from traditional ad campaigns and electronic advertising; to packaging and exhibition stand design; and to annual reports, newsletters, editorial and advertorial design, and corporate brochures.

It opens doors with several existing clients; many based in Cape Town but operating nationally. It also works with some international clients as far abroad as the UK and as close as the Seychelles, and has numerous clients in many African countries. Campaigns the team has worked on, either as freelancers or while employed by agencies, include Peter Stuyvesant Music Spectaculars, Rothmans, Sarie, Women’s Value, The Stormers, Airwick, International Academy of Health, LA Jean Company and Bioharmony.

Ras has formal employment stints at Publicis and Media24 under his belt. However, his desire to continually work on new projects in numerous categories across the marketing communication spectrum spurred his move into the freelance arena. Successful as an individual operator and team leader, he now wants the stimulation and satisfaction of managing a team of his own.

The agency intends developing what Ras calls a ‘global’ client base: “Their working lives strongly influenced and facilitated by technology but also hard squeezed by budget constraints and excessive work loads, some of today’s business people and marketers no longer see the need to brief their service suppliers face-to-face, nor when viewing the strategy and creative,” he said.

“The telephone and the Internet are key tools for liaising with my clients abroad; we rarely meet on a physical level but inte